Tips to Cut Your Trade Show Booth Spending in 2012
A trade show is a great way for a company to increase exposure and increase brand presence…but there’s typically a huge investment required. In 2012, companies arecontinuing to exhibit at major...
View ArticleWhen to Use On-Line Public Relations Vehicles?
As a public relations specialist, it’s important to know when to use on-line Public Relations vehicles. Since there is a cost associated with PR websites, you don’t want to waste it on something that...
View Article2012 Direct Marketing Trends – Marketing is Here to Stay
MARKETING IS BACK AND HERE TO STAY! Yes….Marketers can start to rest easy knowing that businesses are starting to see the value of marketing again. By reducing marketing budgets over the past two...
View ArticleTips to Extend Media Coverage
Media coverage is not easily obtained, but comes at a great cost and effort. It is highly sought after because of the credibility and significant exposure derived from it. Today’s media cycle is...
View ArticleCopywriting Tips to Become an Effective Copywriter
Are you cutting costs by writing your own marketing materials? Many business owners are writing their own copy for direct marketing programs and online advertisements. It’s challenging to be creative...
View ArticleConsistency Is Key In Your Integrated Marketing Strategy
Consistency is an important concept in marketing that many companies fail to deliver. It’s the key to success…so why is it overlooked by so many marketing executives? The answer is that most marketing...
View ArticleIt’s Time To Upgrade Your Marketing – How to Keep Your Brand Fresh
Why do some companies seem to be stuck in the 70′s and can’t seem to move forward with a new look and feel? I can’t tell you how many clients come to me who have not updated their marketing collateral...
View ArticleNetworking in the Real World and Online
Networking is a crucial aspect of a business marketing plan. Relationships are essential in business and networking is one way to get the relationship-building process started. Networking is a way...
View ArticleHow Agencies Can Prepare Clients For Success
A marketing agency is typically hired on to help companies achieve their marketing goals and objectives. What happens when a company has not set any goals and objectives? How does an agency handle...
View ArticleWhat Digital & Social Media Marketers Can Learn from Business Consultants...
In the last five years I have heard some wild claims about who makes the best marketer – those claims have ranged from PR professionals, who ‘should be the only people to do it’, to Social Media, to...
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